ABOUT ME
I’m Tamra Feldman, an independent marketing and consumer insights consultant based in the New York area.
With over 20 years of experience spanning startups to global brands, I specialize in user research that drives real business results. I’ve led studies across consumer and B2B audiences in industries ranging from retail and tech to automotive, finance, travel, beauty, and CPG.
I enjoy and excel at conducting research and turning insights into actionable strategies. My background in digital marketing and product management allows me to collaborate seamlessly with design, development, and product teams—and to craft smart, effective research plans. I'm skilled in a wide range of methodologies, both qualitative and quantitative, and especially enjoy moderating focus groups and interviews. I also operate Brightwood Research, which enables me to recruit high-quality participants for research studies.
On a personal note, I currently live in New Jersey with my husband and three sons. I previously spent six years in Brooklyn, nearly a decade in San Francisco, and have proud Midwest roots. I have a degree in Business Administration from the University of Michigan. Prior to consulting, I held full-time roles at Shop It To Me and Gap Inc.
Services
Consumer Insights
Qualitative user research
Focus group moderation
Survey design, execution, and analysis
Usability testing (web and mobile)
1:1 interviews, shop-alongs, and other methodologies
Customer development and persona creation
Recruiting quality research participants
Digital Marketing
Marketing strategy/planning
Execution of marketing programs
Communications/messaging/branding
Social media, PR, and influencer initiatives
Email marketing
Advertising/paid media
Promotions and partnerships
User acquisition and retention
Analytics and A/B testing
Product Management
Build new digital products/services
Serve as central hub for websites/app launches
Create or critique product roadmap
Prepare requirements and test plans
Collaborate with UX, development and design
Work with Agile or Waterfall methodologies
Project oversight - budget, timelines, milestones
Strategic Planning
Industry research
Competitive benchmarking
Process consulting
E-commerce strategist/advisor
Best-practices case studies and workshops
Clients
CONTACT ME
Let’s Chat!
I use a custom approach with each client. I’d love to hear from you and understand your needs.
Complete this form and I’ll be in touch!