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Strategic Marketing Consultant

CONSUMER INSIGHTS, DIGITAL MARKETING

& PRODUCT MANAGEMENT

 

ABOUT ME

I’m Tamra Feldman, an independent marketing and product management consultant based in the New York area.

I’ve managed and marketed consumer products and services for over fifteen years, with experience at start-up and large corporate environments.  Prior to consulting, I held full-time roles at Shop It To Me and Gap Inc (Banana Republic).  I now take on a variety of challenges, and specialize in working with women’s lifestyle brands and retail clients.   

I enjoy and excel at launching unique consumer services, building and innovating, and making contributions that lead to tangible results.  I am excited to collaborate on a range of projects including user research, digital marketing strategy and execution, and product management.  

On a personal note, I currently live in New Jersey with my husband and three sons. I previously spent six years in Brooklyn, nearly a decade in San Francisco, and have proud Midwest roots. I have a degree in Business Administration from the University of Michigan.

 

       

TamraFeldman

Services

Consumer Insights

  • Qualitative user research

  • Focus group moderation

  • Survey design, execution, and analysis

  • Usability testing (web and mobile)

  • 1:1 interviews, shop-alongs, and other methodologies

  • Customer development and persona creation

  • Recruiting quality research participants

 

Digital Marketing

  • Marketing strategy/planning

  • Execution of marketing programs

  • Communications/messaging/branding

  • Social media, PR, and influencer initiatives

  • Email marketing

  • Advertising/paid media

  • Promotions and partnerships

  • User acquisition and retention

  • Analytics and A/B testing

 

 

Product Management

  • Build new digital products/services

  • Serve as central hub for websites/app launches

  • Create or critique product roadmap

  • Prepare requirements and test plans

  • Collaborate with UX, development and design

  • Work with Agile or Waterfall methodologies

  • Project oversight - budget, timelines, milestones

 

Strategic Planning

  • Industry research

  • Competitive benchmarking

  • Process consulting

  • E-commerce strategist/advisor

  • Best-practices case studies and workshops

Clients

 

CONTACT ME

Let’s Chat!

I use a custom approach with each client. I’d love to hear from you and understand your needs.

Complete this form and I’ll be in touch!

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