I’m Tamra Feldman, an independent marketing and product management consultant based in the New York area.
I’ve managed and marketed consumer products and services for over fifteen years, with experience at start-up and large corporate environments. Prior to consulting, I held full-time roles at Shop It To Me and Gap Inc (Banana Republic). I now take on a variety of challenges, and specialize in working with women’s lifestyle brands and retail clients.
I enjoy and excel at launching unique consumer services, building and innovating, and making contributions that lead to tangible results. I am excited to collaborate on a range of projects including user research, digital marketing strategy and execution, and product management.
On a personal note, I currently live in New Jersey with my husband and three sons. I previously spent six years in Brooklyn, nearly a decade in San Francisco, and have proud Midwest roots. I have a degree in Business Administration from the University of Michigan.
Qualitative user research
Focus group moderation
Survey design, execution, and analysis
Usability testing (web and mobile)
1:1 interviews, shop-alongs, and other methodologies
Customer development and persona creation
Recruiting quality research participants
Execution of marketing programs
Social media, PR, and influencer initiatives
Promotions and partnerships
User acquisition and retention
Analytics and A/B testing
Build new digital products/services
Serve as central hub for websites/app launches
Create or critique product roadmap
Prepare requirements and test plans
Collaborate with UX, development and design
Work with Agile or Waterfall methodologies
Project oversight - budget, timelines, milestones
Best-practices case studies and workshops
I use a custom approach with each client. I’d love to hear from you and understand your needs.
Complete this form and I’ll be in touch!